Should You Outsource Your Content Creation?

August 29th, 2021

I have been reading a lot of articles lately on the topic of outsourcing your content creation. Your content strategy is incredibly important if you're a digital business owner, and I am currently working with several companies offering their services to create content. Having previously done it all myself, the process of buying high-quality content seems very expensive. So I was wondering if it would make sense to outsource my content production to a single freelancer instead of paying the high prices to a content marketing agency every month.

What's the benefit of outsourcing content in the first place?

For me, the main reason to outsource is that you can get someone else to do work which you don't want or cannot afford to do yourself. If you're not good at writing then there will always be people willing and able to produce better quality content than you could ever hope to achieve by doing so alone.

typewriter, paper, teamwork

Even if you can write quite competently, if you're running your own business, it might be better to save that time for more important things like marketing, sales etc...

The other option, of course, is to have in-house writers. This is way out of your budget for many (especially those starting), especially if you need one piece of content a month. Eventually, these house teams might be perfect for you but, chances are, you'll want to start with an outsourced content team.

But, Outsourcing is not without its downsides. The biggest one is that you lose control over what happens to your brand/website after handing it off to another person. This means that any mistakes made during this process may cost you money down the line and tarnish your reputation. It also makes it harder to track where your website has come from

And, that was why I started working with a company that produces a lot of content for a lot of people. 

Premire Pro Worklfow during Video Editing

The major benefit here is that you know this company lives or dies on the content it produces. If it gets things wrong, you're more likely to hear those bad reviews... So, it makes it very expensive in terms of reputation for that company to underperform. 

The same is not always true of a freelancer, especially on a platform like Fiverr. It's so easy to set yourself up that a bad profile could just be scrapped. 

So, it's a risk moving to freelancers. If you've tried this before, you'll know how a great many freelancers are, but also how many you have to go through to get to those diamonds. 

Nevertheless, the ability to not have to write your own content is a major benefit. 

How do you find a freelancer anyway?

The best way to find freelance writers is through online forums such as FreelanceWritingList.com. They list thousands of active members looking for new projects. Just post a brief description of your project along with your budget range. Writers will contact you directly via email.

One of the problems with that is understanding the market in the first place. There are hundreds of websites listing jobs available worldwide. Some sites charge fees, while others offer free listings. But, even when you pay, some still won’t accept anything below $10 per 500 words. That’s actually a pretty low rate if you're trying to make it as a writer, so expect to pay more for the best scribes. 

man sits while writing in front of MacBook

It doesn't help either that many of the top writers use multiple platforms to promote themselves. For example, they may run blogs, sell eBooks, host webinars, contribute guest posts, etc.… All of these activities require different skillsets and payment rates.

That said, there are plenty of other ways to find freelance writers. One of the easiest is simply asking around. Word of mouth is often enough to land you a writer. Another option is to look into local community groups. Many communities hold events where businesses advertise short term needs. These ads usually include information about the type of content needed. Asking around within your network is yet another option. Finally, there are lots of job boards dedicated to specific niches. Most of these allow you to search based on keywords and location.

If none of these options suits you, consider hiring a professional copywriter. A good copywriter should provide you with everything you need: written content, SEO optimized pages, social media profiles, videos, podcasts, infographics, blog posts, press releases, landing page templates, etc.

One caveat to that is, they may not be cheap. Understanding just how much your time is worth to your business and how much your business can stall through constant content creation without any marketable business activity is important here. 

What Content Should I Outsource?

Usually, when you think about content outsourcing, you're really only talking about blog posts or graphics, but there really isn't any reason you should be limited to this. 

I have seen at least one YouTube channel whose entire content, from script to production, has been outsourced. They are a popular channel that the owner is earning more in ad revenue than he is paying for each video.

But, yet more content can be outsourced for your business.

If you think about it, a social media manager who comes up with your social posts and creates any graphical content for them is just a glorified content creator. If you want someone else to do all the work for you, why not outsource their services?

There are countless examples of companies doing exactly this. They hire freelancers to create content for them. This could mean writing articles, creating graphic designs, editing audio files, recording voiceovers, designing logos, managing social accounts & creating social media posts, building sales funnels, etc... The list goes on and on.

The key thing to remember is that no matter what kind of content you decide to outsource, you must always ensure that it meets your standards before allowing anyone outside of your company to touch it. After all, you wouldn't let a stranger edit your website, would you? Why would you trust them with something far more valuable than money?

So, once again, ask yourself, "what makes my product unique?" Then figure out which parts of your marketing funnel need to be automated by people who don't know your brand. Once you've got those figured out, start looking for experts who can take care of those tasks for you.

But, if you don't know what kind of content you want to do, ask yourself why you would hire someone else to do it instead of doing it yourself. The answer might surprise you!

How Can Outsourcing Help My Business Grow?

Outsourcing gives you access to people who are better suited to handle certain tasks than you are. This means less stress and more productivity overall.

There are several reasons why outsourcing makes sense for your business. Here are three of them:

Urban Gardening – Raising tomatoes for self support

1) Time Management

When we outsource work, we get rid of things like answering emails, scheduling meetings, creating spreadsheets, managing inventory, etc... We give ourselves more time to spend on the actual task itself. And, since we aren't spending hours every week dealing with trivial matters, we end up having more time left over to grow our business.

2) Productivity

By letting someone else deal with mundane tasks, we gain back the time we spent doing them. Instead of being stuck in front of a computer screen staring at a blank document, wondering what to say next, we can now devote our energy towards making money. In turn, we become more productive because we no longer waste time thinking about irrelevant issues.

3) Quality Control

Since we let someone else create our content, we lose control over quality. However, when working directly with clients or customers, we have a much easier time ensuring they receive high-quality products. When we outsource, we leave these decisions entirely up to others.

What Are Some Examples Of Things That Could Be Done By An Outside Agency?

Here are some ideas of how you could use outsourcing to help your business grow:

  • Content Marketing Services - Create blog post topics that will attract new leads and keep existing ones interested.
  • Social Media Managers - Post images, videos, links, quotes, etc... daily so potential buyers see your message everywhere online.
  • Graphic Designers/Artists - Make sure your logo looks great across different platforms.
  • Voice Over Artists - Record testimonials, explain features, provide instructions, etc...
  • Web Developers - Build landing pages, make changes to websites, add functionality, etc...
  • Sales Funnel Experts - Set up autoresponders, build optin forms, design lead magnets, etc...
  • Copywriters - Write blogs, press releases, web copy, etc...
  • Marketing Automation Tools - Schedule tweets, send Facebook messages, manage AdWords campaigns, etc...

These are only a few suggestions, but there are literally hundreds of other ways you can leverage outsourcing to increase your profits. So, go ahead and find a way to automate as many aspects of your business as possible.

More Content, More Frequently

Whether you're creating content for a product, service or your own marketing, the biggest benefit is that you can create more content quickly and with the benefit of fresh ideas and varied viewpoints. 

You'll also be able to share this content more frequently than if you were writing all by yourself. This means more exposure which increases brand awareness and helps drive traffic to your website.

It has everything from step-by-step guides to actionable tips on how to start outsourcing today!

Finding a good partner is the key, but it isn't always easy. Once you do, you'll reap huge rewards.

If you don't know where to look, there are two main types of partnerships: 1) Direct Partnership 2) Indirect Partnership. Let me walk through each one briefly.

Direct Partnership

A direct partnership involves hiring another company to handle certain parts of your business. These may include graphic designers, social media managers, voiceover artists, sales funnels experts, copywriters, email marketers, etc... They take care of specific functions within your business while you focus on running the rest.

Indirect Partnership

An indirect partnership works just like any other type of relationship, except you pay people who already exist instead of paying for services. Freelance workers usually charge hourly rates based on their experience level.

Whichever option you choose, remember that finding the right partners takes time. It doesn’t happen overnight. But once you have them in place, they become invaluable assets to your business.

Conclusion

So what should you outsource? The answer depends entirely upon your industry and goals. In Summary

Outsourcing allows you to work smarter, not harder. When done correctly, it gives you access to high-quality talent without having to spend hours searching for someone qualified. And when used properly, it lets you scale quickly because you get results faster.

But before you decide whether or not to outsource, ask yourself why you would ever consider doing otherwise. Outsourcing is a powerful tool that every entrepreneur needs to master.

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